It may be more complicated than other forms of digital marketing, but once you crack the code, it’s probably the easiest way to increase your conversion rate. According to research, at least 30.6 billion emails are sent and received sms services every day, and about 400 million people open their email accounts at least once a day. Even better, research also shows that every dollar spent on an email marketing campaign generates $36 in revenue. That translates to a whopping 3,600% ROI!
The key to an effective newsletter campaign on everyone’s mind is a list of email subscribers of people interested in your business. But building an email list isn’t as easy as you might think. To help you grow your subscriber list, we’ve put together a guide of tried and tested tips that will help you grow your audience in no time.
Develop a convincing offer
The fastest and most effective way to grow your email subscriber list is to offer potential subscribers something they can’t refuse.
With web issues and spam on the rise, few people share their email addresses online without a good reason. If they do, it’s probably one they rarely use, which will significantly affect your email open rates.
To ensure you capture your subscribers’ attention from the start, offer them something they find valuable in exchange for their email address. To do this, you must fully understand the needs of your target audience.
Take how to create a christmas pop-up poptin the time to do your research. You can test a few deals to see which works best. Or, you can poll your existing subscribers to find out what they think about offers they’d like to get.
For example, if you run a dental office, you can use software to send appointment reminder emails to patients that also include a promotional code for their next visit.
Make opting in to your email list as easy as possible
There have been two line data conflicting opinions in the marketing world lately. One side argues that an effective opt-in process requires subscribers to provide their name and email address, which helps personalize content.
The other side argues that just an email address is enough. The reasoning is that it makes site visitors more likely to subscribe because it looks like less work on their part.
Here is an example:
If you want to grow your email list quickly, make your opt-in process as simple as possible. Consider removing everything except your email address – this will make subscription for your audience much more efficient.
Encourage sharing of your email/newsletter
Although it may seem old-fashioned, word of mouth is the fastest way to increase awareness of your brand and product quality. If you have great email content that engages your audience, encourage existing subscribers to share it with their friends and family. This is the fastest way to get people interested in your content to sign up for your email list.
But remember, there are two things you must satisfy for this method to be successful. First, provide a way for new users to sign up directly via email or a signup button link. Second, make sure they can’t unsubscribe from your mailing list once they receive the forwarded email. If they do, they will remove the original subscriber, not themselves.
If you figure these two things out, you can sit back and watch your emails grow and your sales increase.