Christian Renella
Christian Renella
Director and Co-Founder of el MejorTrato. Entrepreneur interested email data in artificial intelligence systems.
Wrote 3 posts
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4 Lessons from Content Marketing
Content Marketing involves developing a unique connection with your audience in order to position your brand in the minds of your users. But… how to achieve that? Find out here!
If you take a few minutes and analyze the online presence of small local businesses to large multinational companies, you will quickly understand that all they do in terms of Content Marketing is what we all already know as: writing a “blog” .
There is nothing negative about having one, the problem is all the opportunities uk data you are missing out on by thinking that it is simply a matter of dedicating a space on your website to publishing articles from time to time.
Without going any further, it was exactly in this way that we began to venture into the world of Content Marketing, but in the last 8 years this context has changed completely and, consequently, if all you have is a blog, you are years behind your competition.
Below, I share 4 lessons that helped us go from 0 to 21.5 million
The first evolution you can implement in your company regarding Content look up the list of high-risk tax businesses in 2024 Marketing is to understand that you and your team, simply by working on the same thing all day long, know the industry 100 times better than anyone else.
Traditionally, companies responded to their users’ questions through the famous “Questions and Answers” with a simple, brief and very poor list, such as:
4 Lessons from Content Marketing
However, you can take advantage of this aspect and develop a special section within your website focused on taking advantage of this opportunity to communicate with your users. MOZ did this with great success by developing the Q&A Forum :
4 Lessons from Content Marketing
We also learned from them and created our own Q&A section , which today represents 27% of our company’s traffic, thus demonstrating the great potential of this content strategy.
Some recommendations that you should not lose sight of are:
Responses must be audited one by one. Do not leave this section of your website uncontrolled as it can be subject to abuse and spam.