Marketing trends have been on the rise for as long as most of us can remember. While it’s no longer all about TV ads and print ads like it was in the 90s, we’re already seeing newcomers in the field that are set to change .
The global e-commerce market was valued at $9.9 trillion in 2022 and is expected to continue growing in the coming years. These figures bring hope to your e-commerce business. It proves the relevance of your business, as well as thousands of other businesses in whatsapp blasting today’s global market. Therefore, you should consider taking advantage of new marketing trends to keep your business on track.
In the next few paragraphs, we’ll show you which marketing trends are making waves in the industry and how you can apply them to your business.
Using Micro-Influencers for Marketing Campaigns
Whatever your opinion on the influencer industry, you can’t deny the impact that influencers have on generating clicks, engagement, brand mentions, and even sales for your business.
When you factor in the influencer rate, they are cheaper than their larger counterparts. You can spend less on a micro-influencer to get a bigger impression.
Consumers trust influencer recommendations more
With this knowledge, how can you take advantage of this marketing trend in 2023? Here are some tips to keep in mind:
- Check their engagement rate by evaluating the number of likes, comments, and shares they receive on their posts.
- Pitch your pitch to several micro-influencers in your niche and industry
- Collaborate on content creation well for any of the two or three and agree on defined terms
- Build long-term relationships with these influencers to establish credibility with their audience.
Augmented reality (AR) and virtual reality (VR)
Augmented reality (AR) and virtual reality (VR) are two technologies that have taken marketing to new heights in the past few years.
AR refers to technology that adds virtual objects to real-world environments, usually through smartphones or special AR glasses. VR, on the other hand, immerses users in a computer-generated virtual reality, allowing them to experience a completely different world with the help of special headsets.
Video content
The popularity of video content grew quick signs significantly during the pandemic and has not stopped growing since then.
As video content has become available on platforms like TikTok, Instagram, Youtube, and Facebook, its popularity has skyrocketed among individuals, brands, and even governments.
The use of video in marketing is a trend that will continue to rise in the future, as 91% of consumers say they want to see online video content from brands. For marketers, video has become a trusted potential for growing their business.