Although Google’s algorithm may be constantly evolving and changing, one principle we would swear by is that the content it ranks and rewards is aim at people.
This fact may seem obvious, but ask yourself: What unites and pleases all of us humans?
Ease of use, and especially when this involves having the publication or video that interests us on a plate. That’s why pillar pages and topic clusters play a key role in your content marketing strategy, as they provide simplicity by delving into a specific topic.
It’s important to note that Google likes it when you create a more organiz job seekers database experience on your website, where hyperlinks make sense and tell it exactly what each piece of content is about. That’s why, in this post, we’ll tell you about the impact that pillar pages and topic clusters have on your content strategy.
”Groups of relat web pages link to a pillar page or a main page.”
– HubSpot
Therefore, it is compos of three main elements:
To catch page and topic clusters
Group content or subtopics
Hyperlinks
Pillar pages and topic clusters: Examples
To build a content marketing guide with a pillar page, we show you the 3 most common types of pillar pages.
Pillar page 10x:
The 10x content pillar page is present as a definitive guide. A good embracing ownership taking charge of your life example is the Slack pillar page that talks about tips for remote meetings with a floating navigation bar that allows the reader to quickly jump from one section to another. It’s a good way to showcase content that is otherwise includ in downloadable content.
Pillar page 10x
Pillar page of resources:
The Qualtrics Employee Experience page serves as a alb directory comprehensive and exhaustive curation of various blog posts around employee experience.
Pillar pages and topic clusters: What are they?
First of all, a pillar page is a web page of at least 2,000 words that acts as a directory grouping relat content on a generic topic. In other words, it presents content that is spread across a wide range of subtopics (spokes) and organizes them all in one place (hub). On the other hand, HubSpot defines topic clusters as.