Which blogs have been perceived as useful for the industry?
Create a pillar page and topic clusters from scratch:
Let’s say you don’t have any previous content created on a specific topic and you’re starting from scratch.
1. Decide what topics you want to rank for
The first thing to do is to have a clear idea of the main topic you want to rank for, and to do so, consider what is relevant to your business and provides value to your target audience. The goal here is to think in terms of general topics rather than specific keywords.
On the other hand, it is normal for a website to have several topic clusters, but to start with it is recommended to focus on one, otherwise it can confuse your audience.
2. Develop keyword research
2.1. Manually analyze the SERPs to understand searcher intent:
Once you know the topic of your pillar page, extract ideas about nurse database what users are searching for through Google autocomplete suggestions and related searches at the bottom of the SERPs.
2.2. Develop a keyword study
Develop an SEO study to choose a keyword with sufficient search use these templates to create your buyer persona volume. To do this, you can use different search tools such as Google Search Console or Answer The Public. But based on our experience, we can say that Hubspot’s content strategy tool radically simplifies this process by showing you the topics that really interest your potential customers.
3. Choose related keyword ideas for your blog content
The idea is to not only have one main keyword for the pillar page, but also a alb directory selection of related subtopics to make it work as the blog content. To do this, make a list of keywords.
4. Decide on the subtopics of the pillar page content
Next, you conduct a review process of the subtopics mentioned in the top ranking results. This process can be done manually (by clicking on each SERP result and noting the topics mentioned) or with a tool.