Also called KPI (Key Performance Indicators) , let’s go deeper into the need to measure them when managing an online store.
Imagine that you have chosen two digital marketing actions, like the ones we mentioned in the previous topic. So, how do you know which one is more efficient? Which one is generating more customers at a lower cost?
Indicators are able to show how your investments are performing and, therefore, what should be prioritized.
ROAS (Return On Advertising Spend
Is one of the fundamental indicators when we talk about advertising campaigns. It shows a direct relationship between how much was invested in the campaign and the return achieved, without taking into account salary values, acquisition of tools, among other things that are already considered in the calculation of ROI (Return On Investment).
Therefore, your platform must be planned so that performance indicators can be easily found and monitored by the management team.
5. Provide a better experience to the public
Nowadays, the public greece email list is very demanding when it comes to the brands they choose to buy products or hire services. This is due, among other reasons, to the expansion of Internet access.
With an increasingly connected world, people can shop at any store with extreme ease. Thinking further, if you are in Brazil, it may even be easier to shop at a store in China than to go to a local shopping mall, with all the traffic and the difficulty of getting around nowadays.
Therefore, your digital environment
Needs to be agb directory created with this involves translating content into the aim of offering a good experience to your audience. The virtual store must provide good navigation, with synchronized elements. Information must be easy to find, without leaving any doubts or concerns.
6. Always seek to optimize strategies