Today, e-commerce customers have a multitude of options, increasing competition between companies. With so many options, abandonment rates are rising as users quickly abandon websites that don’t meet their expectations. According to Statista , e-commerce cart abandonment rates are expected to exceed 70% in 2024.
To attract more potential customers and retain existing ones, focus on improving the user experience. Personalize their journey and offer attractive offers at the right time. Labor Day is a great opportunity to convert more website visitors into customers. According to Numerator, in 2023, 86% of consumers considered shopping on Labor Day weekend.
Widgets on your website can help you grow your contact base for holiday promotions, advertise deals, and direct visitors to special offer pages. In this article, we’ll share the best Labor Day 2024 advertising ideas and show examples from real companies.
Why Labor Day Matters for E-Commerce Sales
Since this holiday is very popular among shoppers, companies from all industries will be launching exciting Labor Day advertisements, special shareholder database offers and interesting marketing activities.
This level of popularity is a goldmine of opportunity for e-commerce companies, but it also creates several challenges.
According to Go-Globe:
- 60% of customers will leave your site if they don’t find what they’re looking for right away.
- Shopping carts have an abandonment rate of nearly 70%.
- 57% of customers will leave your site if the page takes 3 seconds or more to load.
To stand out from the holiday competition, focus on delivering a great user experience, personalize your approach, and don’t forget about enticing offers.
Opportunity
The holidays mean fun, celebration and, yes, spending. It’s the perfect opportunity for businesses to boost their revenue. And the best part? This opportunity spans a wide range of industries.
According to Numerator, 94% of consumers are gearing up to shop for their Labor Day holidays, with the majority spending on food at 60%.
Here’s what else they buy:
- 26% – grill materials,
- 8% – holiday decorations,
- 6% – sporting goods or outdoor games.
Labor Day is a major holiday for retailers, with nearly 90% of consumers planning to shop during the period. While 60% of shoppers will spend $100 or less, about 30% expect to spend more than $100, according to Sender.
Goals to achieve
By using the Labor Day advertising ideas in our article and implementing the appropriate tools and strategies, you can increase conversion rates, reduce cart abandonment, and grow your contact base.
While your results will depend on how well you execute your strategy, these goals will help you along the way using widgets for your website:
- Conversion Rates: Targeting increases widget conversions by 49% (Wisepops).
- Abandoned Carts: Popups save at least 17% of abandoned carts (ResultFirst).
- Email Subscriber List: With popups, you can almost double the number of customer subscriptions (WiserNotify).
- Sales: Pop-ups can increase sales revenue by 25% (VWO study).
Preparing for success
Careful planning will ensure that your Labor Day promotional ideas hit the mark. Start by clearly defining your goals—whether you want to grow your contact list, clear out last season’s leftovers, promote a new collection, etc. This will guide your choice of widgets and incentives, such as promo codes or free shipping.
Don’t wait until the last minute to advertise your specials. Consider rolling out your Labor Day ads early. Use an opt-in form to create a segment of interested subscribers who will be happy to receive a reminder when the promotion begins.
For your popups to do their job properly, they must:
- Look great – make them visually appealing to grab attention.
- Be responsive – make sure they display well on both desktop and mobile devices.
- Show up at the right time – Set them up to show up at the right time and place with the right targeting.
- Offer clear analytics – Use detailed and easy-to-understand analytics to track their performance.
If you have a platform that covers all these important aspects, you are ready for creative ideas. Now it is time to use creative Labor Day marketing ideas to turn website visitors into loyal customers.
Practical Labor Day Marketing Strategies Using Pop-Ups
Once you have determined your Labor Day weekend ads, make them a limited offer. Set an end date for the promotion and highlight it clearly in your message to create a sense of urgency.
According to ConvertMate, nearly 60% of millennials make impulse purchases due to fear of missing out (FOMO), with the majority making purchases within 24 hours of spotting a product.
A popup with a countdown timer is a great way to create urgency by reminding customers that time is limited. In our experience, widgets with a timer convert 112% better than those without.
With Claspo, creating the perfect countdown timer widget is easy. Choose from a library of over 700 ready-made templates or use our drag-and-drop editor to create your perfect popup — no designer or developer needed. Here’s one of our Labor Day countdown timer templates:
Try this template
Offer exclusive discounts to email subscribers
Many consumers eagerly await your discounts to buy the products they need or want. Give them the opportunity to do so, and they will be delighted. According to Numerator, before Labor Day 2023, 31% of consumers planned to stock up on items on sale, while 18% planned to wait for a price reduction on a particular item.
Here are some ways to use discount widgets:
- Invite visitors to leave their email addresses so you can remind them to use your discount when the sale starts. This will help you stay connected with your subscribers and keep your brand in people’s minds on Labor Day.
- Offer a discount on a specific category in exchange for subscribing to your newsletter. This not only grows your contact base, but also creates a segment interested in that category.
- Offer a free shipping promo code that can be used a few days before and after Labor Day. Or make the promo code valid only on items selected for Labor Day specials. This strategy will increase interest in specific items and encourage shoppers to make a purchase.
Here’s another Labor Day template from Claspo that cleverly combines several tactics. This popup not only notifies visitors of a big sale coming up, but also has a countdown timer for when it starts. It also encourages users to leave their email to get a reminder when the sale starts.
Reduce Cart Abandonment with Exit Intent Popups
Once a user visits your site, it’s important to convert them before they leave. When they’re about to exit, use popups to grab their attention and encourage them to stay. Exit-intent popups can increase an e-commerce store’s conversion rate by 20%, according to BigCommerce.
Popups can offer a compelling incentive, like a special Labor Day discount or a Labor Day promo code. Sometimes, they just need a little nudge to make a decision. Users may have considered checking out your competitors, but your well-timed vietnam data bonus may be just what convinces them to choose you.
Setting up the display correctly is key to the effectiveness of your popup. If the user is actively browsing or selecting something, an ill-timed popup can be distracting and annoying. With Claspo, setting up rules for displaying an exit intent widget is easy: just select a ready-made option in the display settings. Additionally, you can set up popups to show when the visitor has been inactive on your site for a few minutes, catching their attention at the right moment:
Here’s an example of a discount widget that will definitely motivate a website visitor to make a purchase:
Game popups to increase interaction
Labor Day is often associated with picnics, family barbecues, and fun. Why not bring that fun to your website? Instead of a simple discount offer, add an element of fun and surprise with a game.
Use a gamified widget, such as a wheel of fortune or a gift box, to engage visitors and enhance their shopping experience. According to a Market Gen said omar alcalá, director of cybersecurity report , 93% of marketers agree that gamified ads increase customer engagement and website conversions.
The important thing is that you don’t need a team of specialists like designers and developers to create a game popup. Claspo offers a ready-made template for a game widget, including a gift box. You can easily customize it to your website design using a drag-and-drop editor and set detailed display rules, including location, time, and target audience.