The only problem is that GA4 doesn’t measure it by default. But the system is so open that we can add it. Another issue is whether that information, beyond having it, contributes something.
I know that this is not going
To make any marketing professional love GA4. The harsh reality is that we have gone from focusing the session anymore, and that does make certain tasks more difficult. But it is also true that when you look closely it is not so dramatic. It is breaking a habit and that is all.
But the sessions are not just a marketing issue
That’s true. Those who have just us GAU have an add problem. They were us to a large part of the reports, metrics and dimensions being session-orient.
Objectives? They were sessions.
Bounce? Sessions.
Length of stay? Sessions.
Pageviews per ios database session? Sessions.
Landings? They were and still are sessions.
The streetlight effect and GA4 sessions
In GA4, there is also a textbook streetlight effect. The other day, Himarshu Sama commented on LinkedIn about this:
In GA4, by comparison, two things happen to us. The first is a lower development of metrics calculat by default. It is not so much that you are not only influences the contents creation but missing measurements at the Session level, but that we expect to be given the data in a pre-packag form, and in GA4 that does not happen as much as it did in GAU.
We have totals for events, conversions
User sessions, times, etc., but except in important cases, we do not perform calculations at session level (or any other level). This lack of calculat metrics has an explanation: in the end none of these GAU metrics end up being useful: you want something tailor to you and when you advance a little in analytics you end up creating your own metrics. They were tg data mpty information. Filler. But that doesn’t mean we don’t miss them, that’s for sure.