Recent studies have shown that television is still important to traditional mia consumers. The absolute majority of Lithuanian residents (95%) watch television. Also, even 72 percent residents watch television using smartphones, computers or tablets. TNS LT conducts market research. TNS LT has been conducting TV audience and other research since 2000. Such research has implications for the growth of the advertising market.
The receiv data is prompt and accurate, so the advertising budget can be us more efficiently
Thus, TNS LT research show that the chinese in america number of households with more than one TV in Lithuania is growing. Also, people enjoy watching TV programs later. This opportunity is mostly us by young people ag 15-19 in the big cities of the country. Number of TVs in the house: 41 percent of the residents who participat in the study have one television set. 37 percent households use two televisions. 15 percent population has three televisions at home. 5 out of 100 households in Lithuania have four televisions. 3 percent doesn’t have a single TV.
Research has also shown that the population is increasingly using modern and smart TVs
About 72 percent of households has at least by monitoring the percentage of new visitors one new generation TV – liquid crystal, plasma or L. And 36 percent population uses Smart TV. Thus, studies have shown that the majority, as much as 72 percent, of Lithuanian residents watch TV every day. The conclusion is that traditional mia has not and will not disappear. Only the user’s behavior changes, that is, how he connects, consumes, views, reads content.
According to research, people who watch TV and were interest
in advertising immiately look for additional buying house b information on a smartphone or computer. Users check the price, additional offers, comment, etc. Interesting facts from research: 44 percent watching TV, while still holding a phone, tablet or computer. 72 percent users are always online. Even 90 percent Young people ag 15-19 are always online. So, such statistics show that you ne to think about integrat, smart solutions that have accurate personaliz content. It is no longer enough to choose one separate channel and just talk to the user that way.