Ignacio Crespo
Ignacio Crespo
Partners & Integrations Manager at fromdoppler. Ignacio is a travel and football fan, as well as an expert in Advertising and Marketing.
Wrote 9 posts
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How to define a successful online advertising strategy
Is your goal to promote your company and products on the Internet? You’ve come to the right place! Access the recording of the Webinar that Mariano Cabrera gave for Doppler Academy .
More and more companies are betting on Internet advertising to make themselves known in the market and position their brand and products . In fact, during 2016 advertising investment on the Internet will equal investment in television and by 2019 it will have already surpassed it by more than 30% according to Forrester . Surprised?
You’ll be even more amazed when you watch the recording of the Webinar that Mariano Cabrera, eCommerce Marketing Manager at TuMomo.com and creator of the Mclanfranconi.com blog , gave for Doppler Academy on May 18. But before watching it, we invite you to register for the next training on Online Marketing Strategies for SMEs with Andrea Pallares , Founder of Smartup Consulting. Register for free!
There is no advertising without good marketing
Marketing is the discipline that allows you to study the market in depth in order to adequately define the audience, objectives, messages, communication channels and KPIs to measure results. Remember! The more information you have, the more effective your actions will be.
If you want to plan a good Online Advertising strategy, you must first know some key factors such as:
What kind of company am I?
Who is my client?
Where is it located?
How to consume
Steps to define your Internet Advertising strategy
If you’ve already decided to get started, keep reading! Because in this section, Mariano tells uk data you how to define a successful advertising plan.
Goals
As with any marketing strategy, the first thing you need to do is defin publish diverse and relevant content e your goals. Keep in mind that these must be specific, measurable, achievable, realistic and time-bound . Once you have that in mind, you need to ask yourself: what do I want to achieve with my ads?