Once you’ve gathered all the information you need about your audience, you’re ready to define your Buyer Persona . What is it? It’s a fictional identity that you create to represent the potential customers you want to target. Defining it will allow you to easily understand what these people are like, what they do, how they can access your content, and more.
A perfectly, you will be able to identify which stage of the Buyer Journey (discovery, consideration or decision) they are in and implement actions accordingly.
For example, if you are in the discovery stage , you will need to create content such as guides, tutorials, eBooks and articles. If, on the other hand, you are in the consideration stage , materials such as videos, podcasts and demos ar updated 2024 mobile phone number data e essential to take users to the next stage: the decision stage , where you will need content such as case studies, reviews and testimonials.
Message
It’s not what we want to say, but what customers want to hear
The Internet has changed the way people consume media. Now, users seek out the best content because they have the power to do so. If you want your content to stand out from the rest, it’s key to know that:
People look for content that they like and avoid commercially oriented content.
In Online Marketing there is also “zapping” and if they are not interested in your content, they will leave.
The type of content you generate, as well as the topics you address, are essential to knowing which dissemination channels to use .
It’s nothing new that your content must be of quality and geared towards your audience’s interests. But what else is needed to achieve an effective Inbound Marketing strategy? Mariano Cabrera told us the equation for success in this Webinar:
Place + Content + Time
You must be able to create interesting and relevant content that is transmitted through the appropriate channels at the most opportune time for your target audience, that is, when your potential clients are looking for or needing it.
Measurement
If it can’t be measured, it’s not Marketing. Because Marketing is born with solid and measurable objectives.
Measuring is the same as understanding the effectiveness of actions through analysis of the results. In this way, you will be able to compare and adjust those aspects that you consider necessary. You are probably wondering: how do I evaluate my advertising actions? Well, the first step is to establish the KPIs, that is, the indicators that you will measure to know what works and what doesn’t.
Before we say goodbye! Here is Mariano Cabrera’s presentation so you can take a look at it whenever you want.
The more you participate, the more you win
That’s the norm at our academy! So, if you were one of how to make a fast financial report – in compliance with the law those who participated using the hashtag #DopplerAcademy on Twitter or asked questions via chat, you can be one of the lucky winners of the Doppler prizes: 4 Codes to access 1500 free credits to send your Email Marketing Campaigns. Isn’t that fantastic?
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Something you should always remember is that without strategy there is no uk data advertising , and that advertising can inform, persuade, motivate and influence, but it cannot sell. Are you ready to put our speaker’s advice into practice? Don’t wait any longer!
You already know how to plan your online advertising actions, the next step to grow your business is to learn about other online marketing strategies that your company needs. That’s why we invite you to join the next Doppler Academy training with Andrea Pallares , Founder of Smartup Consulting. Sign up for free!