There are strategic, tactical and operational KPIs — each of these groups is aimed at a specific audience. For example, if your intention is to show the results of an action to superiors, you should use strategic KPIs such as the number of leads and their acquisition cost.
ROI (Return on Investment) is one of the KPIs considered most relevant, because it measures the financial return of a business .
With Google Analytics, for example, you can find out which online channels bring the best results and invest in them. That’s why it’s so important to have a digital marketing agency with an analytical team to optimize your company’s ROI.
8. Use of appropriate metrics
If you’ve read this far, you’ve brazil email list probably already been convinced of the importance of an online presence for the success of your business, right? To achieve this, it’s not enough to just create a website or have profiles on social media . Results will only appear for companies that invest in a marketing strategy that brings verifiable results.
Therefore, it is a big risk to adopt vanity metrics to analyze your performance, especially on social media.
These are numbers that, although attractive at a glance, do not contribute to your decision-making. These metrics should not be ignored, but much less considered as KPIs in your planning.
Therefore, be careful when choosing who will take care of your marketing. Online knowledge and, more importantly, commitment to accountability for their actions are characteristics of a good digital marketing agency.
Now that you know the reasons to choose
Adigital marketing agency, get in touch with us and see how we can help your company grow in the online world!
Customer there are several ways to do this Acquisition Cost (CAC): how important is it for your marketing strategy?
18 September 2017
One of the advantages afb directory of using digital marketing is the ability to measure practically everything.