The beauty (and curse) of digital strategies is that you don’t have to keep them in print and live with the content you publish forever. Because marketers are often so stretch , especially when it comes to digital strategies, it can be hard to continually update and improve them. But it’s incr ibly important.
Unlike other traditional strategies, you can’t launch a digital campaign and then assume it no longer requires your attention. It’s important to check in on how it’s going within the first week and make sure the early returns are reasonable. After another few weeks, you should be looking for ways to optimize. Even after you finish a campaign, you should be mining for insights to make your next one even better. The same goes for websites. You can always do better.
Not empowering your team
We’ve seen too many examples of marketing teams being benin phone number library bottleneck by approvals. Why is your VP reviewing a blog post before it goes live?! You’ve put in a lot of effort to hire a marketing rockstar, so trust your hire, trust your people, and let them run!
It may help to think about the worst-case scenario for your empower team. Could there be a typo in the blog? Are you missing some keywords in your search engine marketing campaign? The alternative is that nothing will happen. Do nothing and have your marketing team go all out, searching job boards. We urge leaders to choose their battles and be satisfi with “good enough.”
Following instructions rather than doing the right thing
If I go to the mechanic to take my winter tires off and they discover my brakes are cut, I want them to tell me. The same goes for the dentist cleaning my teeth. I like to spend as little time in the chair what does a person’s face say about a person and how to apply it in sales? as possible, but by all means, tell me if there’s something growing, nesting, or hatching in the back of your mouth.
The same idea should apply to marketers. If you’re ask to run a Twitter campaign for a business whose website isn’t mobile-friendly, then it’s your job to at least discuss changing your plans. Sure, it’s easier to bulk lead just go with the flow and let things do what you’re told, but if what you’re doing isn’t providing value or driving results, then what are you doing besides wasting time and budget?
That’s the common theme in all of these projects – they stem from doing the easiest thing. It’s easier to look at numbers at face value than to study and understand the story they tell. It’s easier to set it and forget it. In marketing, always taking the path of least resistance isn’t a mistake; it’s malpractice.