In light of this, framing mistakes as learning opportunities seems like a get-out-of-jail-free. We are surround by people who make mistakes. Successful people surround us. Wouldn’t we be able to avoid most disasters if we kept our eyes open? I didn’t ne food poisoning to figure out that raw chicken was a bad idea — I had a friend in high school who made that mistake for me.
So, in the spirit of avoiding mistakes altogether, we ask members of our account teams to identify the mistakes they see marketers make over and over again.
Taking numbers out of context
Whenever you crunch campaign statistics, you’ll run into the question, “Are these numbers good for you?”. As such, some marketers will consult the Google machine, asking, “What is a good bounce rate?” and then compare their findings.
This is a mistake because you fail to separate the statistic belize phone number library from the context of your campaign. Bounce rate is influenc by events track , acquisition channels, landing pages, and so much more. There are many variables you ne to consider when a statistic is good or bad.
The same is true in sports. In basketball, big men generally have a higher FG% than guards. This statistic alone would suggest that they are better shooters when in reality they are closer to the net. You don’t have to be an NBA fan to know that LeBron James (51% FG) is a better shooter than Jakob Poeltl (62% FG), despite the statistics. When it comes to numbers, there’s always a story.
Making too many assumptions
When you assume, you’re assuming, and I’m probably the opening rate is increased, and the shopping guide leaving a lot on the table. Assuming too many things about your audience — the best platform to reach them, the type of messaging that will resonate with them, the most persuasive offer to dangle in front of them — can lead to a strategy that’s too bulk lead narrow. We prefer to take the time to proactively test a variety of different ideas and analyze early results before settling on the best strategy to move forward. It may take a little extra upfront preparation to gather a sufficient sample size of data by running multiple creatives on different platforms, but in the long run, it’s the best way to get the most out of your budget and campaigns.