Following Facebook, even Link In is going to launch a “copycat” of Clubhouse: Three elements of voice community marketing strategy
Voice Community Marketing
The voice social platform Clubhouse
has swept the world in just a few months. It is report that Facebook, Spotify and Link In are also taking advantage of the popularity of voice communities (social audio) and plan to launch voice communication functions similar to Clubhouse. It can be seen that the competition in the voice social m ia market will become very fierce. There are already many articles on the Internet that analyze the reasons why Clubhouse has become so popular (such as “hunger marketing” techniques, celebrity effect, etc.), so the following will analyze the three challenges that Clubhouse is facing, as well as several factors that marketers should consider when designing voice community marketing strategies.
Challenge : Major social m ia apps
are scrambling to follow suit and seize the voice social m ia market
As early as the end of 0 0, Twitter partially open Twitter bc datahttps://dbtodata.com/bc-data-malaysia malaysia Spaces (an instant voice chat room similar to Clubhouse) to iOS users, and also allow a small number of Android users to use it first in March this year. Just like the “open room” function of Clubhouse, voice chat “Space” for other users to join. In addition, Link In will allow users to open multi-person chat rooms to exchange professional opinions; and Spotify plans to launch a real-time voice (live audio) conversation function, allowing creators to interact with the audience in real time, release new records, and even perform live.
Major social m ia apps have launch real
time voice features comparable to Clubhouse, bringing how can I improve my score? huge challenges to Clubhouse. Currently, Clubhouse only supports iOS users (Clubhouse is developing an Android version), but Facebook, Spotify, and Twitter have a large number of loyal users on both qatar data Android and iOS. In addition, public figures and famous creators have accumulat a large number of fans on their original Facebook or Twitter accounts. When Facebook and others launch voice chat room features, it will be easy to snatch away Clubhouse’s celebrity users, making Clubhouse lose its celebrity blessing. (Do you remember that the key to Clubhouse’s popularity in the beginning was Elon Musk’s “talk” on Clubhouse?