key elements for successful live streaming: interaction, live demonstrations, and an engaging shopping atmosphere
The first element: interaction
Shopping is a social activity. Online shopping, while convenient, does not provide the social experience of shopping with friends and interacting with salespeople. In contrast, live streaming offers interactivity. interact in a live Q&A, and the audience can exchange their opinions on the product. This social element helps attract consumers and motivate them to buy.
Second element: Live demonstration
Hosts can show and demonstrate how to use different products during live broadcasts (such as fashion shows). Live demonstrations can provide more information than product photos or descriptions, and can even allow customers to feel the product and feel more confident in purchasing it.
The third element: creating an attractive shopping atmosphere
Good product quality and an interesting livestream are important, but it is also important to have a host (KOL, store owner, or employee) with an attractive personality and good presentation skills. Many viewers decide to buy simply because they like the host’s style or personality.
Strategies to Increase Sales Through Live Streaming
First strategy: sch ule a live broadcast
Set regular times for live streaming, such as W nesday and Saturday at 0pm. It should be a regular brand or store event, rather than a one-off or ad hoc event, so that student database consumers can more easily plan their attendance and incorporate these events into their daily routines. It is also important to find the best time for live streaming. According to local statistics (admango), Thursday at 9pm is the most popular time for live streaming. Most live videos are broadcast between 8pm and 9pm on weekdays.
Strategy : Promoting and preparing
Preparation for your live event is very important. You therefore only professionals who are experts ne to consider customer ne s, live broadcast data, and viewer comments when determining the theme and rewards for your event (such as a raffle or giveaway). These should also uk data be includ in your promotional information and promot through social m ia and other marketing channels. A reminder – hours before the live event can also help increase attendance.