Now that you know what they are and how they can help you optimize your marketing efforts and improve the relationship with your clients and users, you are ready to learn about some of the options that you can start implementing in your business. Take note!
1. Registration Email
This type of email is the one that is sent when a user creates an accou whatsapp datant or registers on a website or application . An example is the Welcome Email that you can receive when subscribing to a Newsletter or creating a profile on an application or tool. When planning your Welcome Email, there are some aspects that you cannot lose sight of.
Send your users their credentials .(username and password) that they must remember. Something very difficult to achieve in the midst of daily worries and tasks. For this reason, take advantage of this email to remind them of the URL where they can log in and their username so that they have it available whenever they forget it.
Guide users through their first steps
In the case of web and mobile applications, it is key to tell them what they should keep in mind to start using them, as well as some tips to get the most out of them. This will not only help you to build loyalty but also to transform users into customers.
Would you like to see an example? Below you can see how Snapchat welcomes its new users with a colorful welcome and invites them to discover what they can do using the application.
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2. Notification Email
These messages offer relevant information to users about actions they have previously taken on your uk data website or app. Common cases include notifications such as: if you have been tagged in a photo, if the product you purchased has already been shipped, etc. Here are some tips that will allow you to create a Notification Email that is truly useful for your users.
Include relevant and personalized information
This means that you should add as much data as necessary so that users can quickly latest personal income tax law and guiding documents understand the fact that you are notifying them. For example, if your email informs about a new comment on a social network, be sure to include information such as the names of those who have commented, what each one said, when they did it, and any other aspects that will help users take action on the matter.
Indicate what the next step is. Notification emails are great excuses to invite your users to return to your website or app and thus increase their usage. That’s why it’s important to tell them how to proceed.
Align your emails with your brand. As you may have noticed, transactional emails are important points of contact with your users and customers. That is why you should make sure they are consistent with your branding: colors, fonts, and communication tone in order to provide a consistent experience.
Here’s an example from PedidosYa , an app you can use to order food and have it delivered to where you want it. As you can see, the brand provides all the information the customer needs to know to make sure the order was placed correctly.