The frequency of internet usage increases dramatically as users complete tasks and relax.
night. Younger people and people with flexible working hours create greater coverage in the first hours of the evening. Some social networks (e.g. VKontakte) show a peak in activity from evening to 1am.
advertising budget
The advantage of media planning is the predictability of the budget. You can allocate funds equally among channels based on the company’s capabilities. But the opposite movement—away from the target—makes more sense. Calculate your sales plan for the next 3, 6 and 12 months. Determine the required traffic based on the conversions of different channels. Give each channel an appropriate budget.
Optimize media planning after advertising is launched
Once you have a media plan in place, it doesn’t mean you just have to follow what’s described in the plan and have no other options.
An integral and practical part of media planning is testing strategies. Don’t try to launch all your marketing campaigns at once. Allow a minimum budget for a trial run, after which you can decide whether to continue using it.
Financial and analytical oman phone number library reports will help monitor the success of the product launch. Track your advertising campaigns with analytics services – from the standard Analytics and Yandex Metrics website to professional services for monitoring social network activity and call tracking. Calltouch call tracking will allow you to track the effectiveness of call sources down to keywords and reallocate budget to more profitable advertising channels.
call tracking
Track advertising call sources to measure them
Invest in advertising that brings customers. Heed the call and improve the manager’s work.
go
After checking the effectiveness of a particular channel (how high its conversion rate, cost per conversion, cost per click are), draw a conclusion whether this channel can help you achieve your business goals or if it is better to stop using it.
Media plan example
The simplest example of a media plan is shown schematically. You can create tables, create mind maps or use any other format using convenient tools such as Excel.
There may be more columns in a real media plan
In addition to advertising platforms, budget metrics and conversions, experts often point out the timing of advertising campaigns, the people responsible for promotions and other technical nuances.
Maybe having a media plan in the form of a table is not suitable for you, since different websites calculate different parameters. CPC in particular is use merge fields and dynamic simply not suitable for offline campaigns. In this case, you should develop a set of tables, each of which fully details a specific channel, and then compile a summary table that contains metrics common to all sites.
You can download a ready-made media plan template from the following link:
Advertising media plan template on the RBC website;
Media plan template in Sheets from Yandex Workshop;
Example of a media plan for a Sales Generator company.
Media planning for situational advertising
Using the information in this article, you can line data easily create your own media plan for your advertising campaign on any platform.
For example, if you work in contextual advertising or use it to promote your project, you will have to do the following: