The end of third-party cookies as an opportunity for e-mailing
How to increase sales through thoughtful customer segmentation Jan Jelínek, head of the marketing team at Alensa, sro, for […]
lead genaretion
lead genaretion
How to write emails so people read them?
Identity and style as a tool One of the most famous Czech copywriters, Pavel Šenkapoun, asked three fundamental questions at the beginning of
lead genaretion
Email Restart for the Fourth Time: Expansion, Identity, RFM Analysis and the End of Third-Party Cookies
This article concludes our mini-series of the most interesting insights from the E-mail Restart conference, which was full of practical
lead genaretion
What to watch out for?
This is confirmed by 81% of marketers surveyed and a case study by Promodo, which used gamification elements in all campaigns
lead genaretion
Gamification in emailing: Why and how to work
Take your emailing to the next level and get to know the hot trend in the industry – gamification . Jakub Malý
lead genaretion
Create automation for cart abandonment
Hyperpersonalize Personalization is nothing new in the world of email marketing. Take it beyond just using first names and focus on personalizing
lead genaretion
Why is it worth knowing CLV?
From practice Imagine you have an online clothing store. On average, it costs you 100 CZK to acquire a
lead genaretion
What is CLV and how to work with it in emailing?
Acquiring new customers versus retaining existing ones. What is worth investing in and how much? That’s exactly what customer lifetime
Lead generation
Chatbot: What is it and what is it used for in digital marketing?
After searching Google for “Chatbot: what is it” and not hitting the nail on the head, you got here. Well,
Lead generation
Responsive Design: What You Need to Know
Whether you are a small local business or a large international company, having an online presence is crucial to attracting
Lead generation
Betterfly: Promote healthy habits in your team
If the health of your employees is one of your daily concerns, especially in times of teleworking, we have a
Lead generation
Zebra is recognized as an Elite Partner of HubSpot
This category certifies us as HubSpot service providers to help your company achieve its goals efficiently. If you don’t know