Improve marketing with predictive analytics
What is predictive analytics and its role in a winning marketing strategy? You will learn that in this article. Predictive […]
Digital Marketing
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Increase your profit by incorporating RFM analysis into your email marketing
The success of email marketing lies in the ability to properly target your campaigns. To achieve this, you first need
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Have a clear strategy and goal
Gamification is not cheap, and to make your investment in it worthwhile, you need to know who, when, and why you
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The end of third-party cookies as an opportunity for e-mailing
How to increase sales through thoughtful customer segmentation Jan Jelínek, head of the marketing team at Alensa, sro, for
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How to write emails so people read them?
Identity and style as a tool One of the most famous Czech copywriters, Pavel Šenkapoun, asked three fundamental questions at the beginning of
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Email Restart for the Fourth Time: Expansion, Identity, RFM Analysis and the End of Third-Party Cookies
This article concludes our mini-series of the most interesting insights from the E-mail Restart conference, which was full of practical
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What to watch out for?
This is confirmed by 81% of marketers surveyed and a case study by Promodo, which used gamification elements in all campaigns
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Gamification in emailing: Why and how to work
Take your emailing to the next level and get to know the hot trend in the industry – gamification . Jakub Malý
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Create automation for cart abandonment
Hyperpersonalize Personalization is nothing new in the world of email marketing. Take it beyond just using first names and focus on personalizing
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Why is it worth knowing CLV?
From practice Imagine you have an online clothing store. On average, it costs you 100 CZK to acquire a
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What is CLV and how to work with it in emailing?
Acquiring new customers versus retaining existing ones. What is worth investing in and how much? That’s exactly what customer lifetime
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Chatbot: What is it and what is it used for in digital marketing?
After searching Google for “Chatbot: what is it” and not hitting the nail on the head, you got here. Well,