If the health of your employees is one of your daily concerns, especially in times of teleworking, we have a solution for you! Betterfly is an
application that rewards good habits, transforming them into social donations and, at the same time, into life insurance.
Betterfly: Turn your healthy habits into donations
This app was created in 2018 under the name “Burn to Give” , by Eduardo della Maggiora , a triathlete, engineer and also an
entrepreneur. This initiative was born with one goal in mind: Promote healthy to motivate people to lead a healthy life, inspired by the
desire to help eliminate hunger in the world.
By the end of 2019, they had already delivered more than 500,000 donations, becoming a Series A company in June 2020, raising an
investment of US$8.5 million . All this added to its certification as a B Company and its transformation to become a Public Benefit
Corporation .
At the end of 2020, renewing its strategy to improve participation opportunities with various sustainable activities, the new platform
called Betterfly would be officially launched , Promote healthy colombia phone number list with currently more than 30,000 collaborators participating.
Eduardo della Maggiora comments in an interview on The Frye Show : “The underlying concept is that being able to help someone else is the trigger for your good habits.”
How does Betterfly work?
Unlike the approach taken with Burn to Give, Betterfly is only accessible after being contracted by a company , functioning as a health plan for all employees.
This mobile app must be synchronized with a smartwatch or other health apps, such as Garmin, Fitbit, Strava, Google Fit, Samsung Health and Huawei Health . More and more compatible apps have been integrated little by little.
After integration, Betterfly will start recording your habits: number of daily steps, meditation and workouts. This activity is translated into its currency: BetterCoins , which you can use to make donations or access contests and products.
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BetterBenefits and Life Insurance
Getting your employees to do physical activity is, without a doubt, the what about companies? main objective of the App. However, it
doesn’t stop there: Betterfly includes a series of benefits that, in addition to the donations and group motivation it promotes, will also
directly benefit each of the people who participate in the program.
From wellness education, access to home fitness apps, and meditation, Betterfly also works as a life insurance plan . This insurance
starts with a coverage base, which increases as you add steps and physical activity. This is why the company has classified it as a “dynamic insurance,” since the more activity you do, the greater the amount of coverage you will receive.
This insurance, called “Better Coverage,” covers accidental death, natural death, and accidental disability. Depending on the plan, it also includes psychological consultation sessions and 24/7 Medical Care.
BetterCoins: The currency that allows you to donate
As we mentioned above, after registering your activity, you accumulate BetterCoins . You can united states america data redeem this currency within the app for healthy products, tickets to sports equipment raffles, and even unique experiences.
But to get there, you have to fulfill the main objective of the App: Donate. Through BetterCoins, you can make donations to different social
causes: Fight the water crisis with WATERisLIFE , plant trees to save the future with Trees for the Future , support a food bank and fight malnutrition with Milk for Haiti and Feed Solidarity , among others.