Google Shopping: Performance Max
Smart Shopping campaigns were previously very popular and were widely used by advertisers on Google Shopping.
However, at the end of July 2022, the chile mobile database automatic conversion of Smart campaigns to Performance Max campaigns was set. The adoption rate of new campaigns increased sharply at the end of July.
During August 2022, it even exceeded the maximum limit of Smart campaigns.
The growth in maximum click share
An interesting indicator was the development of the share of Performance Max campaigns in total clicks and conversions.
PMax and Smart Shopping. Looking at what is clv and how to work with it in emailing? this fact differently, advertisers did not see a sharp increase in low-quality clicks that would convert poorly.
If PMax campaigns were drawing significantly different inventory than the Smart Shopping campaigns they replaced.
We might expect PMax to quickly increase impression share more than cost or conversion share. However, this did not happen for the average brand.
PMax ad impressions performance
The ideal plan seems to be to use PMax in cpa email list combination with existing Search and Shopping campaigns.
Interestingly, the two most viewed websites in Google’s placement report for PMax campaigns are yahoo.com and msn.com.
Are you wondering how to optimize your Performance Max ads and get the most out of them?
In our next article, we bring you tips and tricks that are guaranteed to help you.
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