of the Awards from the event management through to the public and media relations aspects. We organise over 30 awards a year in Glasgow, Manchester, Birmingham, London, Belfast and Dublin. Email marketing is often an under utilised medium across the digital marketing mix. Not only can you reach your customers on the go, but in comparison to other channels, it proves relatively inexpensive. In the following article, I’m discussing a few tactics that will help you boost your e-commerce sales and increase customer engagement.
Welcome new subscribers
According to Digital Marketer, 74.4% of customers employment database expect a welcome email after they subscribe to an email list. Receiving a welcome email also increases customer engagement and moving forward, they are more likely to engage with future email communications. This small automation effort could increase your future sales threefold. When devising your welcome email, you should consider including the following: Welcome them to this “special community” Tell them again about your brand and how you stand apart from your competitors Explain the frequency and content of your mailings Highlight that there will be exclusive promotions that can’t be found anywhere else.
Don’t forget to cross-promote
your social media channels and include them at the bottom of each email. Personalisation has never been more important Personalising your emails is not difficult to implement and will increase recipient engagement. Ensure that your subject line and your calls to action are unique. Also ensure that the salutation can be dynamically inserted. Automate your email marketing efforts 1. Increase checkout conversion rates Shopping carts get abandoned frequently, and there are a few reasons why this happens.
The buyer gets distracted
changes his or her mind, has trouble with the payment process, or something genuinely goes wrong (i.e. the website goes down). That’s why it’s so important to improve your cart and checkout processes with conversion rate optimisation. With a marketing automation system, you can set up specific rules, which allow you to engage with your customers at a certain point in time. For example, a user visits the checkout page or the cart, but hasn’t completed the transaction by making it to a “thank you” page.
In this instance
you can send them an automated help email (provided you captured their email address early enough during the process). 2. Ask for product reviews Products that mini Programs are an important driving have reviews have a 10-13% higher conversion rate than those that don’t. I would therefore recommend scheduling an email to be sent to a customer a few days after receipt of their product(s), asking them to leave a review.
Note: It’s probably useful
to test the following items over time: When the. Email is sent out i.e. 1 day. After receipt of the products, or 2 or 3 days. The incentive type The above loan data may change. Over time or differ for different demographics or segments. Segmentation is key According to “Get Response”, 42 % of marketers don’t use segmentation. In order to provide well-targeted emails to your customers, segmentation is absolutely vital. This means that you need to categorise your customers into different groups, in order to be able to send them more targeted emails.