Landing pages are important pieces of a digital marketing strategy, especially if you are looking to increase your business conversions and transform website visitors into leads or sales prospects.
However, a landing page needs to have certain characteristics to be truly effective. Many companies make the mistake of creating them as if they were just another section of their website and therefore do not take advantage of the full potential they offer.
That’s why at Cebra we want to advise you on good practices so that bahrain phone number list you can build landing pages that convert and boost the success of your brand.
Why implement a landing page?
When we learn about the existence of these pages, we often wonder why we would need one if we already direct traffic to the home page of our website.
Initially, it may seem like a bad decision, but the truth is that having an optimal landing page, segmented and directed at the right audience, could improve your site’s conversion by up to 300%.
The big difference is that a home page is designed as a generic entry to your business, while a landing page has a specific purpose for a specific audience. The uses you can give to landing pages are diverse and will always depend on the objective you set.
How to create a landing page that converts?
Landing pages aim to convert visitors through a call to action.
Nowadays, various studies have been carried out on these pages and keyword magic tool we can know with a fair degree of accuracy what we should include and what we should avoid when creating one. Below we share with you the best advice from our team of experts in developing landing pages.
Before you start
Before creating any landing page, you need to consider the specific landing page goal of the page. Do you want to sell a specific product or service? Do you want to collect information from users? Don’t know united states america data what you want? It’s important to know exactly what you want to achieve with your landing page and start building it from there.
Focus on your ideal client
Your page should be totally focused on your ideal client or buyer persona .
You must provide relevant, attractive information that is consistent with what this profile is looking for. As we mentioned before, it is important that you research your target audience to know the tone and style with which you will approach them and which offers attract their attention the most.
Show your offer directly
The goal of a landing page is to convert, but if the offer you give in exchange for this conversion is not explicit, you will hardly convince people to click.
Your offer should be attractive, clear from the start and direct. Describe it briefly and keep in mind that people should immediately know what the purpose of your page is.
Think of this landing page as a give and take; you give something – an offer – to visitors and in return you receive something back – the information you need.
Include a title and description
It is important that your landing page has a title and description. The first one should be short, clear and consistent with what you are offering. The offer should be explicit in the title, as this will often be the only thing your visitors will read before deciding whether or not to continue on the page.
Meanwhile, the description, while optional, could help your audience understand what you are offering. Take advantage of this opportunity to provide details and benefits about your offer. All text on your landing page must be precise so as not to overwhelm the visitor.
Craft a clear message
Linked to the previous point is this good practice. A landing page clear message is not just about using short sentences, but about making them simple and without technical jargon that confuses visitors.
In these cases, quality is better than quantity; don’t complicate yourself with long messages, believing that padding is a good decision.
Explain how you will help
Since a person becomes a customer when they see your product or service as a way to satisfy their needs, your message has to focus on how you will help them and not on how great your brand, product or service is.
If your landing page is delivering valuable advice or material, explain to your audience why it would be useful to obtain this content. Some people will only read the title to decide, but others will prefer to have more detailed information.
Finding balance can be one of your most difficult tasks, but it is an aspect that with practice you will refine and it will become easier and easier.