Hyperpersonalize
Personalization is nothing new in the world of email marketing. Take it beyond just using first names and focus on personalizing the entire email form, and especially the content itself. Before you start writing, look at the customer’s last visit, their interaction with the content, or their previous purchases. Then, offer them a discount on those products or let them know about new products from their favorite brand.
Remind yourself
According to Ometria, so-called remarketing emails have an average open rate of 50-60%. They encourage customers to repurchase consumer products that you assume they have already run out of. This includes food or cosmetics like shampoos, face creams, and the like.
Don’t let a potential conversion slip away by sending a overseas chinese in canada data follow-up email to convince your customer to complete their purchase. For example, you can use a product review from other users or a discount code. Nearly a third of cart abandonment emails lead to a repeat purchase , and experts say they work best if sent within an hour.
Try to revive inactive subscribers
Up to 45% of those who received an email with a re-engagement invitation started opening other incoming emails from the company. You can motivate dropouts with a discount united states america data or a special offer created specifically for them. If you manage to reactivate them, you will extend the average customer lifetime . Read how to run a reactivation campaign .
Don’t just work with CLV
Like most metrics, CLV has its limitations. One of them is betterfly: promote healthy habits in your team that it doesn’t take into account changes in customer behavior and assumes that what you spent in the past will be what you will spend in the future. To truly understand your customers and customers , always consider the metric alongside other metrics , such as ROI. Only then will you be able to determine which clients are worth investing your energy and money in and motivate them to buy by all means possible.