Melissa Ruppel
Melissa Ruppel
Account Manager at fromdoppler. She loves practicing Yoga and is a big fan of bike rides.
Wrote 12 posts
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Is Content Marketing really growing your business? Learn how to measure the results of your actions and discover all the secrets to optimize them.
There are many benefits that Content Marketing provides, as long as you know how to create engaging materials for your audience that adapt to different formats and channels .
Are you still not implementing this technique? Have you been using it for a while but want to optimize it? In this post you will find the most important tips given by Juan Merodio , expert in Marketing and Digital Transformation of companies, in the Webinar of August 23 on “ Creating, managing and obtaining results with Content Marketing ”. Also, if you don’t want to miss any details, below is the full recording of the training.
What is Content Marketing?
It consists of generating content that attracts the attention of the d video marketing trends for 2022 that you need ifferent segments of your target audience and manages to attract them so that you can ultimately convert them into customers.
Content is the key that opens the door to lead capture, as it quick signs allows you to identify potential customers and collect their data. To achieve this, you must focus on:
Generate traffic to the website through different actions.
Once they are inside, “fall in love” with them and convert them to the target.
Get the visitor to come back later.
Many times companies do this with the idea of getting a direct client instantly but they do not understand that this only happens in the long term; the main objective at the beginning is to attract new prospects.
Why do many companies fail with Content Marketing?
First of all, because they do not define a clear strategy , therefore, they do not know the path to follow. Do not do the same and define yours step by step, transfer it from your head to paper, so that it is detailed. Keep in mind that it will be the backbone of your project.
Secondly, because they do not invest enough resources , they do not dedicate enough time or personnel to develop content on a continuous basis and to make it known effectively. Consistency and effort to produce good quality material is what ultimately determines the success or failure of the strategy.
Plan your Content Marketing strategy step by step
To reduce the margin of error and avoid what happens to many others, it is essential that you pay attention to the following points:
1. Know your target audience very well. Analyzing your audience is key to ensuring that the time and money you invest generates the expected results.
2. Know what content might interest you. What are you searching for on the Internet? What are you perhaps not searching for now but will search for at some point?
3. Be able to generate the content that your clients expect on a constant basis. If you are starting from scratch, you need patience to start seeing the results you are looking for; it takes months. Don’t make the commercial content obvious; put it at the end or interspersed. Think that the user is not there to buy, but because they have a question and are interested in that content. Focus on providing that value.
4. Make your content known. Eight years ago it was much easier to gain visibility because there was not as much on offer, but currently we are experiencing a panorama of mass information on Social Networks and on the Internet in general. In this sense, if you want to stand out from the rest you must provide different and interesting information for your audience.
5. Convert incoming visitors into contacts or clients. It is essential that this content is used to help your business grow, so try to align it with your objectives.