Take your emailing to the next level and get to know the hot trend in the industry – gamification . Jakub Malý introduced it at the E-mail Restart 2023 conference as a tool that will help your emails stand out from the crowd and increase conversions. Start creating interactive and entertaining content that subscribers will be eager to click on, and incorporate gamification into your email marketing.
What is gamification?
Gamification means applying game mechanics and elements to overseas chinese in europe data non-game environments. It is based on three basic elements: engagement, competition, and rewards . It exploits our natural tendency to be competitive and awakens the player in us, which encourages us to interact more.
Basically, gamification has three main goals:
- Make processes more fun.
- To motivate a person.
- Increase efficiency.
Where is gamification used?
Today, we can find its elements in the field of customer service, marketing, and education . Gamification can be divided into internal and external. Companies work with internal gamification in an effort to increase the productivity of their employees using games. External gamification has united states america data become a popular marketing tool with which we motivate customers to buy . For example, by collecting points within loyalty programs. An example of gamification in practice is the educational application Duolingo.
Gamification in emailing
As we already revealed at the beginning, gamification has also zebra is recognized as an elite partner of hubSpot penetrated the email marketing environment, where we consider it a useful strategy primarily for addressing the B2C sector . In general, it is mainly used to acquire new contacts, as it attracts more attention than regular static content. .