One of the main reasons for the popularity of videos is the speed and ease with which they convey information. content, short videos have also been increasingly gaining popularity among viewers.
Proof of this is Instagram Stories , which allow you to post videos of up to 15 seconds. Naturally, you can create new audiovisual content to complete the information. However, following this logic can reduce audience retention and the reach of a profile.
Other resources that demonstrate a greater demand for short videos are the aforementioned Reels and the social network TikTok. This explains why it has become so rare to get a viral video that is considered long. After all, the current consumer, 5.0, is considered more impatient and demanding than previous versions.
This also helps explain
WhatsApp’s update to speed denmark email list up the speed of audio messages sent, which saves users time. Also, consider that many people have busy routines and little time to absorb in-depth content. Therefore, knowing how to summarize information in videos is essential.
3. Use of storytelling
The storytelling format has been prominent in content production for some time now, and this is increasingly being applied to videos as well. This is because telling stories helps to entertain the audience around a topic. Therefore, it is possible to create a connection between the company and the user.
To better understand this
you can analyze recent viral now let’s explore some of more time marketing videos. Among them, we can highlight the brands Nike, Coca-Cola, Dove, Airbnb and many others. All of these examples are loved by consumers and manage to convey messages in audiovisual format through entertainment.
As mentioned, today’s aero leads audience demands quick and easy information to absorb during a busy routine. So, storytelling in videos fills this gap. In addition, using this format is a way to make a company’s culture, values, and other aspects clear.