An icebreaker is basically the opening of your email. The beginning of your email will be the deciding factor in whether your leads will actually bother to read the rest of the message or not.
It is essential to have a solid and compelling opening, to arouse curiosity or FOMO in the minds of the leads.
An icebreaker is a short phrase we use in any type of bulk email marketing services conversation to get the ball rolling. It makes starting a conversation less invasive or aggressive and generally provides us with a good segue to get to our main point.
Emails have become very impersonal and people get straight to the point, which can be a good thing. But why not start by warming up our leads a little?
A good idea is to start with a question, as this will increase your chances of getting a response.
How to use icebreakers
Start your email with a friendly comment or question.
Think about the tone you want to set and how it will be perceived by the recipient. You wouldn’t use the same approach to reach out to a CEO of a law firm as you would to a sales professional who posts in a very friendly tone on LinkedIn, right?
Your icebreaker should have a connection to the rest of your email and should be a little preview of what they will read later.
It wouldn’t make much sense to break the ice with a casual fact if you then talked about their weaknesses. (Unless they were park rangers, of course.)
Automate your icebreakers with lemlist
At lemlist, we believe in making your life easier without ever sacrificing your personality or customization. That’s why we give you the ability to customize all icebreakers.
Why are icebreakers important?
Icebreakers are the start of a conversation. They are essential for your contacts to see if you will get along well or not.
They will capture the attention of your contacts while you swim in a crowded inbox.
Proper use of icebreakers could ultimately ready for professional website activities increase response rates from 5% to 10-15%
Generating positive responses
A compelling icebreaker can pique the recipient’s curiosity or interest, prompting them to respond to the email, thus increasing your positive responses, which, let’s be honest, are what you really want.
What can icebreakers do?
Your icebreaker will set the tone for your entire email, so use it wisely.
You can make your protagonist feel exactly what you want them to feel in just a few words. Let’s look at some of the different situations in which we can use icebreakers.
Activate curiosity
If there’s one thing we humans can’t turn our backs on, it’s curiosity!
Using a catchy icebreaker ensures that the lead is india data interested in reading the rest of the email. It is the next thing they see after the subject line, so keeping their interest levels skyrocketing is crucial at this point.
Harness the power of FOMO (Fear Of Missing Out) and include something your competitor might be doing or an event they can’t miss!