Person vs. Institution
The following type of narrative texts for companies is very common among businesses that break paradigms or challenge the established order.
You will have seen it in many of the digital-based ones because they have managed to change the way we do everything: from ordering food to managing our money, including getting around, traveling or shopping.
Narrative texts for companies – Revolut
Revolut makes this clear in the example you can see above.
We have nothing to do with banks.
— Revolut
This way of standing out is an easy way to confront usa phone number list an accepted but disreputable system.
It takes advantage of a real conflict and turns it around to appropriate all the positive values.
Person against nature
It is very common in brands aimed at younger people or those looking for adrenaline in their lives.
You may have seen the following types of narrative texts on cars, drinks, sportswear, and more.
Narrative texts for companies – Columbia
Columbia makes the benefits of this conflict what about companies? clear by stating that its mission is to “make practical apparel, footwear and accessories to keep you warm, dry, cool and cxb directory protected in any situation.”
It’s not just people who cause conflict
Technology also creates problems, which many companies emphasize in their texts to show that this conflict has a solution.
In the case you can see below, Uber does not solve problems with technology, but rather uses it to solve mobility problems that affect millions of people.