Remember, Focus on Safety Now that you’ve published content and gotten new customers on board, how are you going to keep them safe? A study SEO is predominantly by the King’s Business School in London found that tourists respond well when safety measures are included in promotional materials. Researchers have advised destinations, hotels and resorts to explicitly include safety protocols in their content and advertisements.
This comes as the World Travel
& Tourism Council have announced their ‘Safe bc data mexico Travels’ protocols. Ideally, you should have a specific page on your website that detail’s new company safety protocols. This page should be a pillar piece of content on your site that is regularly linked back to in other pieces of content – but what can you do beyond that? If you have are a
Or if you have self-catering facilities
take advantage of that. Can you become a staycation destination? Take advantage of that and so on. Make sure that these selling. Points are embedded into the architecture of your site. This means that when consumers are searching for ‘safe travel destinations’ Google will recognise your website and pull it up in the SERPs. Every. Business will have a Covid Safety Measures page, but you will have an entire site that displays how safe your hotel, destination etc is.
Don’t Forget About Technical
SEO The technical side of SEO is. Often an area that is overlooked. Most businesses know to post content frequently, but they may not know the importance of running regular maintenance checks on their site. While the travel sector is starting to pick back up now that lockdown is easing, try to make time to increase the performance of your site. While it may not seem immediately important, making these small SEO improvements now will help your website and business perform better in the future.
Here are a couple of quick
Technical SEO tasks you should keep in mind: Improve your page speed A quick and easy way to do this is by compressing your site’s larger images. Optimise they value and what doesnt make the crawlability of your site Review and update your robots.txt files and upload a new sitemap.xml to Google Search Console every time you. Upload a new piece of content. Check out this article on quick SEO wins for more tips and tricks.
Hopefully this post will help many
Travel businesses improve their SEO and Content Marketing plan. While cuts will unfortunately be inevitable for many, those that can should malaysia data continue to invest in SEO. Work on gaining customers trust now, so that they’ll book their holidays with you later. Do you have company within the Travel Sector? How have you updated your content post Covid-19?