Colors are part of our lives. The world would be very boring if everything was black and white. And big brands and companies quickly realized the power that colors have to convey feelings of peace, love, anxiety and even hunger. Color psychology explains this very well.
So, why do you think fast food giants like McDonald’s and Burg phone number library er King chose strong, vibrant colors to represent their brands? Because these colors give the sensation of hunger. Every warm color causes a sensation in the public, just like a cold color.
Have you ever stopped to think
why certain companies choose certain colors to display their brand? Have you ever stopped to think why social media apps, such as Facebook or Twitter, are blue, while other apps used for people to chat with each other, such as Whatsapp, Wechat and native messaging, are green?
There is a theory for this, called Color Theory, developed by the German Johann Wolfgang Von Goethe in the 19th century.
The apps mentioned above hav ry successful, and part of this is due to the color palette chosen for them, since the meaning of colors is essential when developing your app. Color psychology has a strong influence on the colors that will be chosen for the design of a given app.
Studies show that 85% of people
Buy any product believe that its color is much more important than any other factor, and a further 93% evaluate the colors of a pro addition, many people have given up on purchasing a certain product because they did not have units in their favorite color.
That’s why colors play an extremely important role in highlighting an app’s design, precisely because they have the power to encourage consumers to buy, or, in this case, download the app. Or, even to uninstall the app. And this can be ver v y damaging to your brand.
The psychology of colors directly influences the success a subscribe to our newsletter nd use of your app. can give you the right information so that you don’t lose customers because you made a bad choice of colors that didn’t match and ended up repelling consumers.