Voice Community Marketing Strategy: Factors Marketers Should Consider
Knowl ge content helps the brand’s content marketing strategy
The themes of the “rooms” on Clubhouse are mainly knowl ge-bas , and many hosts and speakers are experts in certain fields. When designing content marketing strategies, brands may wish to consider inviting celebrities and experts to “talk” together and produce valuable content to establish a brand image.
However, it should be not that Clubhouse
content is time-limit , and your audience can only enter one room at a time, so whether your room name is attractive enough, whether you can invite heavyweight celebrity guests, and whether the theme is in line with the issues that the audience is concern about become the key.
. The cost of opening a hotel room is lower
Compar to making videos and placing ads on Facebook, the cost of “opening a room” on Clubhouse is relatively low (of course, inviting KOLs or experts and preparing in advance will cost a lot of money). However, brands cannot currently advertise their own events on Clubhouse, and it is very difficult to reach a large audience through Clubhouse alone. The level of traffic in the “room” depends on factors such as brand awareness, whether it is promot through other channels (social m ia, email, etc.), and whether popular KOLs can bc data philippines be invit to participate. In addition, Clubhouse does not currently provide a recording function for brands to release record Clubhouse content on other platforms. If the number of participants in the event is not ideal, the effort will be wast .
Guide “room” participants to other platforms for conversion
Inviting celebrities to make noise and attract a large number of listeners is only the first step. After the “room” ends, the key is whether you can guide participants to your if you have an extensive production social platforms and official websites, and even convert them into customers. Clubhouse does not allow you to insert a Call-To-Action button like Facebook posts to guide listeners to other online qatar data platforms. To do this, you can encourage listeners to dig out more information on the brand’s social m ia and website during and at the end of the Clubhouse event. In addition, although Clubhouse does not have a recording function, you can convert the discussion content into blogs, social m ia posts and emails for follow-up promotion.