With Government advice often changing daily and lockdown measures being lifted only to be reinstated weeks later, consumers are This continues to be looking for up to date and clear advice. They will use Google and other search engines to search for specific answers to their travel plans. This is your opportunity to provide the answers to consumers’ questions.
You can take this time to become
a trusted source of travel information bc data malaysia and build brand equity. Through this, you can attract and attain customers for when people feel safe enough to travel. The question then is how do you know what travel questions consumers are asking? The answer is through thorough and tactical keyword research. You can use tools such as Google Trends and Answer the Public to get a broad overview of what travel related queries users are searching for.
You can then use tools such as
Uber Suggest and Google Keyword Planner to narrow in on those trends. When carrying out your research you should consider the relevance to your brand – do you sell luxury holidays abroad or do you run a campsite in the UK? You should also focus on the search volume and competition score. If you are a small business, it’s unlikely that you will have enough online equity to compete against big brands.
Instead, focus on long-tail
keywords (phrases of 3+ words), as these will be less competitive and more specific. The later part is important as you should be aiming to specifically answer users’ travel queries. You can then use this research to update your content strategy. Plan your Travel Content Strategy You should aim to create a range of content across your website, blog and social media channels.
Create content that can be easily
featured in Google Snippets. This goes back to tailoring your content around the consumer search queries that you identified during your keyword research. To create the address of the page this content, make sure you are answering questions succinctly. Pose the questions in headings and answer directly below in a clear and structured format. This will make it easier for search engine crawlers to understand your content and, thus, place it higher in the search engine results page (SERPs).
Creating content around these
trending topics will get you the quickest results. However, make sure malaysia data that you are continuing to create and publish evergreen content within your niche. Things will go back to normal eventually so traffic to your Covid related content will decline. Continue to create content such as ‘What to do in (destination)’ or ‘The best places to eat in (destination)’. Whilst these topics may not be what people are directly searching for during lockdown,