Another example would be very long texts in chapters or where the topic changes. These texts give us the option of offering a menu with links to the index and each topic being a different URL (yes, this very post could opt for this technique if we want to).
Some pages where we at
IKAUE tend to use this tactic are: product sheets with tabs, content structur in various headings, hotel sheets with areas and information in different blocks or lists of resources or people (rooms, teachers, certifications, recommendations, variations, etc.).
1.4 Specialization
Specialization makes sense in content that focuses on generic, very common and generally short keywords .
Obviously, these keywords are often search for, but specializ keywords are also search for bas on them. Attributes about the original 99 acres database keyword (“seo course” -> “professional seo course”), forms of consumption (“online seo course”), or particles that change the search intent.
“What to look for in an seo course”
Can help you better capture those specializ searches bas on the original content you already have. To do this, what we do is duplicate the original URL, create a link to the new one and change its content both to orient it towards the specializ keyword and to lawfully contact your client avoid it being consider duplicate content (something that Google hates).
The big challenge here is how to make these changes
Depending on the case and the importance of the keyword , we will see if we do them manually or if we look for automation with generative AI or quality spinning . The first will undoubtly give much better results, especially by allowing us to better address the new message and thus convert better, but automation will allow us to do this en masse, specializing tg data many original URLs at once and opting for much more traffic.