Your marketing automation software, especially lead generation software, can increase your qualified leads by 451 %.
However, before you start allocating your marketing budget for the quarter, you need to compare and find the right lead generation tools for your needs.
This article will review 15 tools and outline their take email marketing service pros and cons so you can make an informed decision.
What is lead generation software?
Lead generation software is any software used to automate the lead generation process.
Popularly referred to as lead generators, these tools help scale the process of capturing inbound and outbound leads.
Depending on your business needs, the type of lead generation tool you use will be different than what another business would use. However, their benefits are immense.
Some of the reasons why companies use these tools are;
- Reduces workload : Instead of asking your team to manually send hundreds of emails every week or track the number of calls and responses, a lead generation tool speeds up the process. This way, your team can focus on other crucial tasks like personalized demos.
- Improve Engagement : Through the personalization and targeting that comes with capturing these leads, communication-focused lead generation tools can help improve engagement rates. Your prospects can move further down the sales funnel while receiving highly targeted content.
Top 15 Lead Generation Tools in 2024
There are different types and categories of lead among the tools we use to support generation tools. Here are some with high reviews and ratings that you should consider using in 2024;
Best Email Finders and Verifiers
If your main goal is to find emails of potential customers to add to your sales funnel, these are the best email finders and verifiers you can buy;
1. list of lemmas
lemlist is an all-in-one lead generation tool that allows you to find high-quality leads with just one search.
In addition to the job title, name, and LinkedIn profile, the tool also provides an email address. Simply enter the person’s name and company name.
It will do a web search, find your business email address, and then verify the email so you can be sure of high email deliverability.
The Best LinkedIn Outreach Tools
If you’re specifically looking to find LinkedIn contacts and reach out to them, some lead generation tools designed specifically for this include:
4. Sales Navigator
LinkedIn has its own lead generation and india data nurturing tool that provides you with potential customers and helps you push them further down your sales funnel.
You can automate messages, send connection requests, post ads, and more.
Often, you don’t even need to search because it recommends leads to you.