Without visitors, that is, potential customers who will interact with the website, the website has no value. Web analytics iswebsite performance analysiswhich includes the process of collecting data from a certain page and analyzing that data, that is, analyzing the behavior of visitors to a certain web page.
Thus, the identification and assessment
Relevant patterns in data from a particular web page. The purpose of web analytics is to attract a larger number of visitors, to keep visitors on the portugal phone number library page longer, and for these visitors to ultimately become customers with as much spending as possible.
Therefore, the goal is to identify
Measures based on your organizational and user goals and use data from the website to determine the success or failure of those goals, and to initiate an appropriate strategy and work on improving the user experience. It is very important to determine key performance indicators (KPI) for measuring the success or failure of the set goals.
Performance measurement starts
With specific goals, so if, for example, you set the goal of increasing profits, in order to achieve this you need to increase online sales. To achieve this persevere, personalize and you will succeed goal, you need to define and implement steps such as: greater number of page visits (web traffic), longer stay on the page (lower bounce rate), more conversions/visits to the landing page, etc.
Website performance analysis Observing
Analyzing and measuring the data downloaded from a specific site will help you develop and adjust your overall marketing strategy. the main indicators usa data of website performance.
Such as: web traffic, session duration
bounce rate, visitor engagement, number of conversions, landing pages, etc. Web traffic One of the most important measured data is the total number of visits to the website in a certain period of time. Traffic data on a website is an indicator of growth, stagnation or decline in visits to that page.