After searching Google for “Chatbot: what is it” and not hitting the nail on the head, you got here. Well, the first thing we can tell you is that
chatbots are called “the first level of artificial intelligence ”, like other automated programs that we can configure with different pre-
established messages, and this in order to respond appropriately to whoever is chatting with them.
They are like agents (not related to the movie Men in Black), they just simulate a real-time conversation/chat with users, interact with
visitors when they need it and make immediate connections.
Chatbot: what is it and what is it for?
A chatbot is a software programmed to interact with users in a south africa phone number list conversational manner, usually through text
or voice. This technology uses artificial intelligence and machine learning, which is used to understand questions, deliver answers, and
perform specific tasks.
At their core, chatbots try to simulate human digital marketing communication, but in this case, it’s a robot. The idea is for the
conversation to be as fluid as possible, where, although the customer will know that they are not talking to a real person, they will still be
able to satisfy their doubts or concerns.
This is where the chatbot has the purpose of interacting with the person and guiding them towards a specific action.
A chatbot, what is it and how does it work in digital marketing?
You can edit a chatbot from start to finish with a system that allows you to do so, and you can also include customization depending on the type of conversation you are looking for or the service/product you offer.
You can also set it up on your website as an optional button the structure of the site displayed at the bottom right of the website, for
example to turn into an instant messenger when you click on it, or open a chat page to chat with “the bot” in a new tab.
Apple’s Siri or Microsoft’s Cortana, but in text format, may be some examples.
Chatbots have gone from being a simple customer service to becoming a tool to be taken into account in digital marketing strategies.
In the world of digital marketing, chatbots have become great allies for several reasons:
- Personalization and recommendations: Through data analysis, chatbots can offer personalized recommendations, promotions or content tailored to your users’ interests.
- Leads and sales: Chatbots can guide users through a sales funnel, collect relevant information and direct them towards conversions, thus increasing the number of qualified leads.
- Task automation: Perform routine tasks, such as managing or tracking shipments, freeing up time for marketing and sales teams.
Why use a chatbot? 4 advantages you should know about
In simple terms, a chatbot is a good marketing strategy because of its:
- Immediacy.
- Personalization.
- Authenticity, since we use what is most natural for us to united states america data interact and communicate in real life, our language.
- Accessibility, with a comfortable and intuitive interface.
- Efficiency, the user gets more with less and at any time.
Another advantage is the rapid improvement in the capabilities and level of sophistication of intelligence software, because it comes very close to natural conversation, as it flows with great realism in fairly complex conversations.
You may want to read: Customer service on social media: how to provide a good experience?
What types of chatbots exist?
Before you start using chatbots on your website, app, or digital marketing other, it’s essential to be clear about your purpose. This involves defining the reason behind creating a chatbot and the benefits it will offer, both to the company and to the end users.
From this, we can classify chatbots into 3 general categories: sales or transactional chatbots, informational chatbots, and customer service chatbots.
1 | Sales or transactional chatbots
Sales or transactional chatbots are focused on facilitating purchasing or transaction processes. They usually guide the user through the purchasing process, make reservations, process payments and offer personalized recommendations.
Its main objective is to convert interactions into concrete actions that benefit both the company and the customer, boosting sales and simplifying transactions.
2 | Informative chatbots
They are designed to provide useful and relevant information to users. Their main function is to answer common questions, offer details about products or services, and provide basic guidance. These chatbots are ideal for offering general information, step-by-step tutorials, or answering frequently asked questios.
3 | Customer service chatbots
This is the most popular type of chatbot, as they are a key solution for companies looking to improve this type of service.
Customer support chatbots are trained to handle customer queries, issues, and requests efficiently and quickly. They also respond 24/7, offering accurate answers and escalating complex issues to human agents when necessary.