This is confirmed by 81% of marketers surveyed and a case study by Promodo, which used gamification elements in all campaigns during Black Friday, St. Patrick’s Day and Christmas, which resulted in a 400% increase in sales for the client compared to the previous year.
What does email gamification look like?
We dare to say that you have already come across a gaming element in your electronic mailbox at least once. One of the most common mechanisms is the so-called wheel of fortune or roulette. This is a classic game in which you can win a discount, gift or any other reward with one click.
The wheel spins, your eyes can’t take your eyes off it, and the excitement of a potential win is building. See? You’ve created an experience for your customer that overseas chinese in uk data not only keeps them on your email or pop-up longer, but also motivates them to interact. And the discount they win will likely lead them to make a subsequent purchase .
There are many types of games you can incorporate into your emails, and there are no limits to your creativity. Some of the most popular include:
- quizzes,
- puzzles,
- hunting for different things in multiple emails,
- advent calendars,
- countdown and more.
To help you visualize this better, we have selected a few examples for you.
Quizzes
Show us how well you know Netflix and win a discount on united states america data a monthly subscription. Just answer 8 questions correctly.
Scoreboard
Can you catch the falling eggs with a mouse click? If you do it at least three times, we’ll reveal a promo code for a discount on the Easter collection.
Why work with gamification?
Games make emails more interesting and stand out from the web server, which one should I choose? competition. Nethunt reports that game elements can increase email open rates by up to 30%. In addition to increasing interest, gamification also brings higher click-through rates , helps to keep the customer’s attention and build a positive relationship with them .
Gamification allows you to deliver your message in a way that is engaging and doesn’t seem like a sales pitch. Plus, with the opportunity to earn a reward in your email, your subscribers will feel special and build trust in your brand.
If you can come up with something truly unique that will grab the attention of your customers, they will be more than happy to share it with others. They will gladly forward your emails to their friends or invite their social media followers to try the game too.
It seems like incorporating games into your email marketing has a lot of benefits. But as is often the case in life, nothing is perfect. Before you start implementing gamification, pay attention to the following recommendations.