I am not saying that all of them lie with their data (some do it vilely, but many others do not). I am saying that when deciding how to calculate the data, they will undoubtedly choose the formula that gives them the most benefit. You would do the same, right?
This is true, but we decided to start from
The number of clicks that the advertising platforms give us, and which are never pure, instead of the one offered by the analytics tools. The marketing function of a tool like GA4 is to distribute the game between various acquisition systems without prioritizing any in particular (because no, GA4 can benefit Google Ads in detail of dimensions, but not in the attribution of a session), but we start from the fact that it is certainly GA4 that is wrong.
And yes, it is very true that with the
Cookies Law we lose a lot of data and the advertising platforms have it all internally. This gap is noticeable and pushes us to look at the clicks on the platforms no matter what. But starting from a lack of trust in GA instead of adding both visions to truemoney database better understand the whole story is, at the very least, biased.
What do you really need GA4 clicks for?
You don’t need them. You’ll quickly realise that you just want the clicks so you can believe in GA and make everything work. But on a day-to-day basis you won’t want to use them, they don’t help you, you already have the “real” clicks. You’re more seo specialists and other stakeholders are crucial interested in other concepts such as sessions, users, transactions or your conversion funnel. That’s where the value of GA lies, not in measuring clicks that you already have.
They don’t have to be. At IKAUE, through
GTM or JS, we can give you these inbound clicks. We will measure them as events and you will be able to see which sessions have several campaigns and which are tg data purely from a single channel. It won’t make much sense to leave it active for a long time, but it can help you regain faith in GA4 data. It’s not that difficult to measure.