Therefore, aspects directly related to sales take a back seat. The main objective is to connect the company their awareness of it. Once this is done, they can advance in the funnel stage and finally have access to such information.
4. Live Video
Those who know how to do it live, and especially in the first months of the COVID-19 pandemic , this format became much more popular. This is because it allows for greater closeness with those involved. This is the case with artists, whose silly mistakes and authenticity became even more evident and helped to connect them with the audience.
This format is still popular today,
with content producer Casimiro france email list standing out. He has reached over 500,000 people in a live broadcast and is famous for his reaction videos to everyday situations, such as celebrity mansions, entertainment programs, food, etc.
However, it is necessary to have expertise to master this format, since the idea is to attract and retain the audience during the live broadcast. Therefore, those responsible for this must know how to master the camera, plan in advance, know the audience’s language and other relevant aspects.
What are the benefits of developing a good marketing video?
You’ve probably noticed that video
Marketing is one of the aero leads current trends. In other words, those who don’t embrace this universe may have difficulty attracting, engaging, and retaining customers. As a result, companies tend to lose profitability. This is because, as research by Wyzowl shows , 66% of audiences prefer to watch videos than read content.
If you’ve continued the content must be prepared in such a way reading this far, you’re probably part of the other 34%. However, it’s essential to adapt to your audience’s needs so as not to lose ground in a market as competitive as the digital environment. So, keep an eye on video marketing trends.
Want to know how we at DDWB can help you with video marketing strategies?