Do a good job of publicity and preparation
In addition to cleverly setting the live broadcast time, the preparation for the live broadcast is also very important. First, you ne to design the theme and bait of the event bas on customer ne s, past live broadcast data and audience comments, such as lucky draws and giveaways during the live broadcast. also emphasize the above two, and promote through social m ia and other communication channels. Finally, give a final reminder one to two hours before the event to prevent customers from missing your event.
Real-time interaction
Strategy : Add appropriate Call-To-Action during live broadcast to increase conversion rate
Adding call-to-action (such as “limit time offer” and “live broadcast only”) and information such as limit product inventory during the live broadcast can create the impression of product scarcity and take advantage of consumers’ FOMO (Fear of Missing Out) psychology, making them feel that they will miss the opportunity if they don’t buy it imm iately. Of course, the technical aspect of live broadcast is also a key to the shopping experience. For example, SHOPLINE’s live broadcast function allows viewers to add products to the shopping cart directly in the live broadcast room, providing a smooth purchasing experience.
If you want to inquire about
YouFind’s services or receive more latest Marketing information, please click the button on the bottom right to link to our WhatsApp account!
From live Q&A, concerts, consultations to car owner data auctions, live streaming has been widely us by businesses and has become one of the top brand marketing strategies. According to Alibaba, Taobao Live has a conversion rate of %, which means that there are 0,000 items add to the shopping cart for every million views. In addition, local statistics show that the average number of views per live video on the most popular
Facebook retail page is as high
as 50,000. Live shopping has gradually become the due to the importance of this calculation new normal for Hong Kong consumers.
You may ask, how do I attract viewers to watch uk data my live broadcast? When is the best time to broadcast live? How can I increase sales through live broadcast? In this article, we will share the key elements of live broadcast and ways to increase sales.