So, your business has a great website, and you have a great team behind it. You’ve spent ages getting things right and crafting a finely-tuned plan, but no one is buying what you’re selling. You have many visitors to your website, so that’s not the problem. The issue is they’re not adding anything to their carts or going to the checkout.
Turning a visitor into a paying customer whatsapp marketing service requires you to take action by including a call to action (CTA). Not having one is like not having a till at a supermarket. The best part? Adding one doesn’t require a complicated sales training technique that takes ages to teach.
Here’s how to use CTAs to grow your business.
What is a Call to Action?
A call to action (CTA) is a customer prompt – either a word, phrase, or sentence – to encourage them to make a purchase. It should be persuasive, clear, and well written so it’s evident what you want the customer to do. It’s good practice to think about size, design, layout, and impact when you craft a CTA.
Five Common Types of CTAs
Whenever you create a piece of content – a blog, social media post, or podcast – you should include a CTA. The most common types are:
- Webpage buttons
- Opt-in campaign buttons
- Anchor text in blog posts
- Buttons or text in emails
- Text in social media posts
Here are eight call-to-action tips to get those CTAs right and make them work for you.
1. Design Your CTAs
It’s not enough to include a call to action – it needs to be designed well to catch people’s attention. We recommend using colors. These deciding is the most important part of the buyer journey make a big difference if you want a customer to convert. A well-designed CTA uses bright colors and ones that contrast with each other to stand out from the background.
There’s no definitive answer as to which combination is the most effective. You must design and test various options to determine which ones work best. Many factors will have an influence: your website, brand, other eye-catching design elements, etc.
Make sure you choose colors for your CTA that fit with your brand’s overall style and feel and that contrast with those on the rest of the page. Don’t forget to use white space, as this will make your CTA stand out.
You can frame the CTA to create more of a contrast. Pay attention to its size too. It needs to fit the page. Don’t make it so small it’s insignificant or so large it’s overwhelming.
Remember mobile users and optimize your call to action button for those viewing on their smartphone.
The images above are great examples of how to create a simple CTA. The colors stand out from the white background, and each price plan has a unique CTA so as not to cause confusion.
2. Use Exciting Language
Memorable CTAs use actionable words that let the person know exactly what they should do next. For example:
Join our mailing list for mind-blowing special offers!
This CTA gives the reader instruction and is motivational and encouraging.
Sometimes, it can be hard to think bzb directory of the right phrasing, but remember the most powerful words create emotional responses, which are more likely to make people react to your message.
Examples of words that evoke emotion include:
- Sensational
- Mind-blowing
- Wondrous
- Remarkable
- Epic
Try to grab your audience’s attention through your phrasing. Play with the power of words and enchant your reader into wanting to click that CTA button. Don’t be afraid to use figures of speech and popular phrases to make your writing look more enthusiastic and lively.
If you choose normal words such as “buy”, “submit”, and “shop now”, you’re less likely to engage. You need to compel the reader to take action; don’t expect them to passively click your CTA without first being pointed in the right direction.