With great challenges come great opportunities. To maintain the value chain and deliver quality to your audience, you need to keep up with new trends and consumer behavior during this period. People have reduced their consumption of food outside the home, but that doesn’t mean they’ve stopped buying ready-made food.
On the contrary, the delivery market has seen unexpected growth during the crisis. One solution is to ensure your brand’s presence in the public’s lives by offering the possibility of delivery . This method can be applied both privately and by taking advantage of the service offered by major brands such as iFood and Pedidos Já.
Create promotional combos as a strategy to innovate during the crisis
Running an effective kuwait email list promotion can be the answer to attracting your audience and even getting new customers. After all, the coronavirus has affected the economy in a widespread way and people have developed a mindset of saving for times of recession, avoiding unnecessary purchases. However, when it comes to spending, a good promotion can certainly become a decisive factor in making a purchase.
To ensure that your offers are
Asuccess, consider some aspects when putting together your promotional combos:
create a plan, with relevant deciding is the most important part of the buyer journey indicators and realistic goals (example: sell X combos per week);
create a promotion routine that encourages your audience to place orders on off-peak days;
deliver gifts that add value to the persona, make sense and also help promote your brand;
Practice real discounts, otherwise, if a consumer perceives that the company is trying to take advantage of the situation, the effects may be the opposite, generating negative publicity for your bar.
Adopt loyalty and rewards programs
Customer loyalty and afb directory rewards programs are fundamental strategies in any period, but they play a very important role in times of crisis.