Shopping not only satisfies people’s desire to buy, but is also a social activity. is convenient, browsing products on a cold screen cannot replace the experience of shopping in a physical store with friends and communicating with employees face to face. A major feature of live shopping is the interaction between the “live broadcaster” and the audience, or even between the audience. Through real-time Q&A or leaving comments on products with other viewers, it makes up for the lack of social elements in online shopping, allowing consumers to be more engag and indirectly increase their shopping desire.
Element : Product Reality
During the live broadcast, the host will not only display the actual products, but also demonstrate how to use them in real time, such as the actual effect of wearing the clothes, possible combinations, etc. Compar with pictures or a few simple product information, live broadcasts of real products can provide more detail product information and a “hands-on” feeling, which will undoubt ly give consumers greater purchasing confidence.
Element : Creating atmosphere
In addition to factors such as product quality and rich people database whether the live broadcast process is entertaining, whether the “live broadcast host” (whether it is a KOL, store owner or clerk) can present the product attractively and whether his personality is likable is also key. Many viewers will buy the products they introduce because they like the host’s personality or style.
strategies to help you increase sales of live shopping
Strategy : Sch ule live broadcasts to increase the number of viewers
Live shopping activities should be set at fix times, such software and platform subscriptions as every W nesday and Saturday at 0 pm. You should make live videos a fix part of your brand or store, rather than a one-time or instant event, so that customers can anticipate your uk data live events and develop viewing habits. As for what is the best time to live broadcast? According to local data, the most common time for live shopping videos to be releas is Thursday at 9 pm, while most videos are concentrat between 8 and 9 pm on weekdays. (source: admango)