In this sum, it is correct to consider only the expenses relat to attracting new consumers, normally relat to marketing and sales. Items that should be includ in the sum:
team remuneration;
sales team commissions;
purchasing online and offline mia;
participation in or holding of events;
acquisition of tools;
training and courses.
Items that should not be consider in the metric
Customers who were acquir through channels and means that did not receive marketing or sales investments should not be taken into account.
For example, if a customer canada email list arrives spontaneously because they know one of the company’s employees and there is no marketing or sales action that encourages employees to refer new customers, this new acquisition should not be consider.
CAC can vary from R$10 to R$1,000, for example, but how do you know if this cost is appropriate?
The bad news is that there canada email list is no ideal value for each market segment or type of business. However, simply evaluate other metrics of your company in conjunction with CAC and you will have your answer.
The first step is to understand what type of product or service is offer, which can be one-off or recurring purchases, such as the SaaS ( Software as Service) model, which are online applications sold on a monthly basis.
One-off purchases
In the case of one-off purchases, such as a physical product store, your CAC should be lower than the average amount afb directory spent by the customer in the store. To understand better, suppose that your consumer spends an average of R$200.00 on their purchases, but marketing and sales actions cost R$250.00 per customer. This means that your CAC is negative, generating a loss of R$50.00.
The example shows how important is email marketing for your clients? what do they use it for? whether it is necessary to change attraction actions, indicating whether the business’s financial health is balanc.