This article concludes our mini-series of the most interesting insights from the E-mail Restart conference, which was full of practical tips and real-world examples from the world of email marketing. We hope you found the previous three parts useful and that you will continue to find the same today.
How to expand and what role can e-mailing play in it?
During the panel discussion, they talked about expansion in a thoughtful and “punk” way:
- Kristýna Křížová, founder and soul of the Agátin svět brand
- Janek Žežula, founder and manufacturer of unique clothing CityZen
- Jan Jelínek, head of the marketing team at Alensa, sro
Agáta’s world first expanded from online to homeowner database offline, only then did it go to Slovakia, Germany, Slovenia, Austria and Italy. CityZen is testing Slovakia, Austria and Germany, while Alensa is already active in 31 foreign markets. All three companies use native speakers to communicate abroad.
Each respondent approaches the choice of countries for expansion differently. In Agáta’s World, they conducted their own research into the local offer and combined macro- and microeconomic facts. At Alensa, they only consider whether they are able to logistically get goods united states america data there and how expensive it is to launch and run an e-shop there. At CityZen, they decide based on where they meet and who they “sit down” with.
So what about email marketing as part of expansion?
For Alensa, email is an important channel, but newsletters abroad only make sense once the database size is certain. However, they use automation because they can be how to create a perfect landing page? expert advice switched from market to market in Ecomail . CityZen approaches the problem in a similar way because more complex emailing has not yet paid off for them abroad.
If you are interested in the topic of expansion, come to Kafe a marketing to listen to Radoslav Conev, whose Bioruza.sk successfully expanded into the European market thanks to marketplaces . Radoslav will share his practical experience with us and advise you on how to succeed in online marketplaces.