Inbound Marketing works by creating a sales funnel. Working on posts and ways of contacting the customer considering a purchasing journey. This way, the leads that reach the bottom of the funnel are more prepar to become customers , rucing the efforts of the sales team.
With this strategy in place, investments are allocat and ruc, also optimizing CAC.
Content marketing is the basis for the Inbound strategy. It is recommend to invest in the production of relevant content for your audience at. All stages of the purchasing journey, from identifying a problem to choosing a solution.
To achieve this, a corporate blog can be creat. Centralizing rich content for potential interest parties and creating an entry channel for new consumers. The posts serve as a basis for relationships
With leads, increasing the chances of conversion
Integrate Marketing denmark email list and Sales teams
If there is a customer journey that starts in marketing and ends in sales, it is essential that the information between these two areas is compatible. To do this, hold an alignment meeting between them and encourage the exchange of data.
Analyze CAC in a segment way
To optimize your results, conduct a detail assessment of your paid mia investments, segmenting by channel and acquisition campaigns. Evaluate the CAC in each of your consumer sources to identify channels that ne improvement and which ones stand out from the rest.
Customer 4 lessons on content marketing you should learn Acquisition Cost is a very important metric for businesses. It not only shows the health of the business, but also serves as a basis for directing the company’s entire strategy and should receive due attention.
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