I graduated from Edinburgh Napier University

last summer and spent the later part of 2019 travelling South East Asia. When I returned home in mid-December, I spent the Christmas period I graduated from Edinburgh getting my CV ready to apply for jobs in the new year. Whilst I definitely didn’t expect to waltz into a job, I was perhaps somewhat naive in thinking that after a little bit of time and persistence, and some inevitable rejections, I would be able to secure a graduate job in digital marketing.

Unfortunately, that wasn’t the case

Whilst I had a degree, it wasn’t a degree in marketing or PR. And whilst bc data philippines I had worked from a young age, I had never worked in digital marketing. I became stuck in the modern-day chicken or the egg scenario of how to get experience when you need experience to get experience? When I was put in touch with Feli I had a few questions prepared but the truth was that I didn’t know what I didn’t know.

Part of what makes digital

marketing so exciting is that it is constantly evolving but it is also what can make it so hard to grasp hold of when you’re first getting started. Being able to work and learn at Serps Academy has helped me gain insight into the bigger picture of digital marketing exponentially, as well as helping me to figure out what area I want to work in within it.

Below I’m going to list all the

ways in which Serps Academy has helped me take the first steps in my digital marketing career. If you find yourself in a similar position to me or if you want to know more, I would definitely recommend getting in touch to see if there’s a place at Serps Academy for you too. Personalised Training Programme At Serps Academy your training programme will be tailored to the area of digital marketing that you are most interested in and the areas that will be most beneficial to your career path.

Whether that be SEO

special data

PPC, Social Media etc. My programme has been centred around Search Engine Optimisation (SEO). I am an aspiring copy and content writer, so it has increased competitiveness been really. Beneficial to know what goes on behind the scenes of the written. Content you see online. I have my own blog and have previously written copy for small local businesses, 

Working at Serps has

given me knowledge and insight into SEO best . Practices that will help my writing feature on search engine result pages (SERPs). Weekly Virtual Training malaysia data Sessions I receive weekly one to one online training sessions with Feli. The subject matter of the sessions. Varies from week to week and they are usually P. Planned outA. Ahead of time on the training . My sessions have covered topics such as on page , content strategies, technical SEO audits and more.

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