Likewise, companies capable of making quality deliveries, offering security and differentials such as tracking, will gain consumer preference and this will most likely be decisive for retention.
In a competitive scenario, companies that position themselves in a plann manner and invest in business intelligence to operate with maximum efficiency come out on top. This guarantees a competitive advantage over competitors and a prominent position in the market.
Strengthening the relationship
Between logistics and marketing, in addition to being advantageous, allows for organizing processes and increasing the efficiency of business deliveries, boosting results. Thus, logistics is responsible for fulfilling and delivering what was promis to the customer during the marketing stages of identifying nes and creating products.
It is in this context that the term logistics marketing emerg, which is nothing more than a way of highlighting the integration of areas, which facilitates the formation of clos sales cycles. When it perceives an opportunity or stimulates the desire to consume in the public, marketing fes logistics with well-found data.
Therefore, the negotiation stage japan email list with suppliers, production, storage and delivery follow a plann pattern, as the company is prepar to provide the right product, at the right time and in the right quantities and at an appropriate price, according to the observ demand.
In this way, logistics marketing
Contributes to increasing the customer’s perception of value and also helps to optimize the entire chain within the company, rucing waste and rework rates.
The supply chain is objects associated from the moment they are created widely known as a complex sector, but its processes can be improv and enhanc by strengthening the relationship between logistics and marketing. With quality information about the market, trends and real customer nes, it is easier to plan the flow afb directory of operations to fulfill orders in the best way possible, satisfying the customer and also generating gains and savings for the organization.