your content has to be newsworthy. You may have heard that evergreen content is key to sustainable organic traffic and that is true in the blogging world. However, that kind of content isn’t news and so it’s not going to be picked up by Google News’ search engine. Your article has to be timely and relevant. Timing is everything in journalism and if your article isn’t discussing what’s happening now, it’s no longer news.
It helps to be posting articles
as regularly as possible, ideally multiple times a day. However, be bc data taiwan careful not to sacrifice quality for quantity, as Google will always prioritise authoritative resources. Niche Content As much as your content has to be timely, it also has to be unique. Most businesses will not be able to compete with large scale media conglomerates that are heavily featured on Google News.
So, focus on excelling in
your niche instead. This is because Google’s algorithm highly values authority. Make your articles a main source of information for people in your industry. If other websites start referring to your content, Google News will recognise that and reward said content with a higher ranking. Build Authority While producing niche quality content is the main way to get Google to consider you as an authoritative site, there are a few other actions you should take.
As part of Google’s content policy
you must include the date, time, author’s name, their contact info and links to theirs and/ or your site. Link to other reputable sites throughout your article. You have to show Google where you got your information from so that they can make sure it is reliable. Prioritise the Reader User experience is very important in Google News. There are a few main areas to focus on that will help improve the quality of your article: Readability Be careful not to overlook grammar and spelling.
Ads Whilst running ads can help
monetise your platform, avoid overloading your article with them and instead focus on your core content. Human Friendly URLS Make sure every URL is unique increased competitiveness for each article and replicates the article’s title as far as possible. This makes it easier for the reader (and Google News’ bots) to determine the article’s topic. Make it Easy for Google’s
Here are a few steps you
should take that will help Google’s bots crawl and malaysia data index your site/ articles. Submit a Sitemap.xml on Google Search Console This will increase your chances of being seen by the web crawler. You should have two sitemaps: one for your website and a refreshed version for each time you publish an article. This will help the bots find articles on your site quicker.